Reverse Advent 2024
This festive season, Nugent is proud to reintroduce our Reverse Advent Calendar. Every day leading up to Christmas, we will reveal a specific item to donate or a unique fundraising appeal, inviting our community to come together in the spirit of giving. By taking part, you’ll be supporting a cause that has a direct impact on our community, helping those most in need during one of the toughest times of the year.
Poverty and financial hardship continue to affect many individuals and families in Liverpool, with thousands struggling to afford essentials such as food, housing, and clothing. Year after year, our Reverse Advent Calendar has proven to be an impactful way to unite people and make a meaningful difference.
A Christmas of Hope: A Family Rebuilt Through Generosity
Last Christmas, a single mother and her two young sons, aged three and seven, lost everything when their home was engulfed by a chip pan fire. The blaze devastated the lower floor, rendering the house uninhabitable. With no contents insurance and no safe place to stay, the family was forced to move between temporary accommodation with no cooking facilities. The trauma was compounded by the children’s distress: they had no belongings, no familiar surroundings, and no sense of stability.
The eldest child, who was undergoing testing for ADHD, struggled deeply with the upheaval, while his younger brother, turning three that week, faced a Christmas without comfort or routine. The mother, overwhelmed and unable to afford transportation, was at risk of her children losing the normality of attending school—the one stable aspect of their lives.
When a relative reached out to Nugent, we acted immediately. Thanks to the generosity of our donors, we provided taxi funding so the children could continue attending school, offered meal vouchers to ensure they had warm, nutritious food, and worked with our corporate partners, including John Lewis. These partnerships delivered a magical Santa’s grotto experience for the boys, reminding them that Christmas could still hold joy despite their trauma.
John Lewis also furnished their new home, providing essentials to help them rebuild. The family’s gratitude was overwhelming—they could see a path forward.
This Christmas, more families will face similar crises. Your generosity makes it possible for us to turn devastation into hope. Together, we can create moments of joy and stability for those who need it most.
How to Take Part in Our Reverse Advent Calendar Campaign
Start Collecting Items
Follow the 12 days on our advent calendar to collect specific items such as non-perishable food, toiletries, and other essentials. Every item will help make a difference!
Engage Your Colleagues
Encourage your colleagues, friends, and family to join in. Together, we can achieve even more!
Donate via JustGiving – https://www.justgiving.com/campaign/nugentchristmas2024
When making your payment please include the name of the person you wish to include on the tree and in the remembrance book
Spread the word!
Share your involvement and inspire others to take part in this meaningful campaign.
Where to drop off your donations:
99 Edge Lane, L7 2PE (Mon-Fri, 9am-5pm)
St Anne’s Church, Overbury Street, L7 3HJ (Tues, 11am-3pm)
Why Your Participation Matters
Your generosity last year helped us provide warmth, food, and hope to hundreds in need. This year, the need is even greater. As costs continue to rise, many in our community are facing the winter months with more financial strain than ever before. Together, we can stand with them and provide practical support, resources, and encouragement during a difficult time.
Let’s make the Reverse Advent Calendar a powerful expression of Liverpool’s community spirit. Every item donated and every pound raised will help someone facing hardship this winter.
Join us in making this season of giving another incredible success.
For more information on how you can take part, please reach out to us at fundraising@wearenugent.org.
Together, we can make a difference, one day at a time.
Thank you for your support!
The Nugent Team
