Ethical Fundraising

About our ethical fundraising practices.  

Nugent’s approach to Ethical fundraising is outlined below.

  • We respect the rights of our donors and supporters to clear, truthful information on the work of Nugent. We manage donor information responsibility.
  • We comply with the Charity Commission and UK law in every respect including openness and honesty with our donors, supporters and members of the public.
  • We do not employ any external fundraisers to contact members of the public to obtain donations, we never ‘cold call’ a member of the public either by written material, telephone, door to door contact or stop people in the street to obtain donations.
  • We have never sold or passed on any data or donor information.
  • We do not accept gifts or donations if they are from a source that is said to be ethically dubious, or whose behaviour is inconsistent with the aims of the charity.
  • All fundraising undertaken by Nugent is conducted in an ethical, honest and transparent basis.
  • Spending on fundraising and administration is kept as low as is cost-effective.
  • We put the interests of our donors at the very heart of our fundraising activity. We value our donors and supporters and connect our donors to the cause at every opportunity.
  • We act in the best interests of the charity when deciding to accept or refuse a particular donation.

If you do not wish to receive any further information from us please contact us at or phone 0151 261 2000

Our Fundraising Promise

From July 7th 2016 we comply with the Code of Fundraising Practice, as developed by the new Fundraising Regulator.

The Fundraising Regulator is the independent regulator of charitable fundraising. It was established following the Etherington review of fundraising self-regulation (2015) to strengthen the system of charity regulation and restore public trust in fundraising.

You can find more information about the code, which was updated in October 2019 as follows: and you can download the full Code of Fundraising Practice at the bottom of this page.

This promise outlines the commitment made to donors and the public by fundraising organisations which register with the Fundraising Regulator. Those who register with the regulator agree to ensure their fundraising is legal, open, honest and respectful.

The standards for fundraising are set out in the Code of Fundraising Practice.


  • We will adhere to the Fundraising Code of Practice.
  • We will monitor fundraisers, volunteers and third parties working with us to raise funds, to ensure that they comply with the Code of Fundraising Practice and with this Promise.
  • We will comply with the law as it applies to charities and fundraising.
  • We will display the Fundraising Regulator badge on our fundraising material to show we are committed to good practice.


  • We will tell the truth and we will not exaggerate.
  • We will do what we say we are going to do with donations we receive.
  • We will be clear about who we are and what we do.
  • We will give a clear explanation of how you can make a gift and change a regular donation.
  • Where we ask a third party to fundraise on our behalf, we will make this relationship and the financial arrangement transparent.
  • We will be able to explain our fundraising costs and show how they are in the best interests of our cause if challenged.
  • We will ensure our complaints process is clear and easily accessible.
  • We will provide clear and evidence based reasons for our decisions on complaints.


  • We will respect your rights and privacy.
  • We will not put undue pressure on you to make a gift. If you do not want to give or wish to cease giving, we will respect your decision.
  • We will have a procedure for dealing with people in vulnerable circumstances and it will be available on request.
  • Where the law requires, we will get your consent before we contact you to fundraise.
  • If you tell us that you don’t want us to contact you in a particular way we will not do so. We will work with the Telephone, Mail and Fundraising Preference Services to ensure that those who choose not to receive specific types of communication don’t have to.


  • We will treat donors and the public fairly, showing sensitivity and adapting our approach depending on your needs.
  • We will take care not to use any images or words that intentionally cause distress or anxiety.
  • We will take care not to cause nuisance or disruption to the public.


  • We manage our resources responsibly and consider the impact of our fundraising on our donors, supporters and the wider public.
  • If you are unhappy with anything we’ve done whilst fundraising, you can contact us to make a complaint. We will listen to feedback and respond appropriately to compliments and criticism we receive.
  • We have a complaints procedure, which can be found in our privacy statement: Making a complaint, compliment or suggestion
  • Our complaints procedure lets you know how to contact the Fundraising Regulator in the event that you feel our response is unsatisfactory.
  • We monitor and record the number of complaints we receive each year and share this data with the Fundraising Regulator on request.

Our contact details:

Tel: 0151 261 2000  


99 Edge Lane
Liverpool L7 2PE
Corporate Trustee: Nugent Care 2019 Ltd (Company No: 12227571),
Registered Charity 1187072. Nugent Care Registered Charity: 1187072-1.

For further information about the Fundraising Regulator please visit thier website,

Any complaints about our fundraising should be made to the Fundraising Regulator

You can download the full Code of Fundraising Practice below.

Ethical Fundraising Resources

Support our work caring for, educating, protecting and inspiring those in need.

For 140 years we have been providing support to children, young people, adults and families who are vulnerable or at risk across the North West through our schools, care homes, community and social work services. Your donations can help us support more people.

Donate Online

Caring for, educating, protecting and inspiring those in need.